Brand
ProjectBe a Champion
Lost Planet,
Associated creatives
Tags
Description
This promotional video titled Be a Champion was created for Disney by production company Smuggler and agency Terri & Sandy. The sequence cuts dynamically between animated Disney heroines like Rapunzel and Merida and real-world children and athletes engaging in activities such as rope climbing, archery, and swinging. The visual style pairs vibrant 3D character animation with sunlit live-action footage featuring natural lighting and outdoor settings. The narrative emphasizes inspiration, empowerment, and ambition across different disciplines. Overall, the piece delivers an uplifting message about striving for greatness.
