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Brand
Loro Piana
ProjectSignature Handbag Ad Campaign
Brown leather handbag with gold padlock hardware positioned next to a dark abstract sculpture against an off-white background

Loro Piana Signature Handbag Ad Campaign 2026

Associated creatives

Charles Negre
Charles NegrePhotographer

Tags

brown leather handbagbrown handbagleather handbagbrown bagleather baghandbaggold padlockpadlock

Description

A luxury brown leather handbag sits centered as the hero subject against a seamless off-white background for the Loro Piana Signature Handbag Ad Campaign. The structured bag features top handles, white contrast stitching, and a polished gold padlock closure with a matching key clochette. Positioned immediately to the right is a tall, dark abstract sculpture on a small wooden base, adding an art-directed sculptural element to the composition. The lighting is clean and soft, highlighting the smooth texture and rich grain of the leather. The image was photographed by Charles Negre.