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Brand
Loro Piana
ProjectHoliday 2025 Ad Campaign
Young man leaning on a wooden railing wearing a winter coat, knitted scarf, beanie, and boots in a snowy landscape.

Loro Piana Holiday 2025 Ad Campaign 2025

Associated creatives

Annemarieke Van Drimmelen
Annemarieke Van DrimmelenPhotographer
Aivita Mūze
Aivita MūzeModels
Awar Odhiang
Awar OdhiangModels
Elias Monstrey
Elias MonstreyModels
Hejia Li
Hejia LiModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Penelope Ternes
Penelope TernesModels
Yoesry Detre
Yoesry DetreModels
Aleksandra Woroniecka
Aleksandra WoronieckaStylist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director

Tags

man leaning on railingman in winter coatwinter coatknitted scarfbeanieleather boots

Description

This portrait for the Loro Piana Holiday 2025 campaign features a young man leaning against a rustic wooden railing on an exterior porch. He is dressed in winter apparel including a heavy olive green jacket, a textured knit sweater, matching trousers, gloves, a knitted scarf, and a beanie, finished with sturdy leather boots. The background reveals a misty mountain landscape with pine trees fading into a snowy terrain under an overcast sky. Photographed by Annemarieke Van Drimmelen, the scene captures an earthy, rustic mood with natural lighting that accentuates the textured fabrics and rugged outdoor setting.

Style

Editorial, Vertical, Earthy, Grainy

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Forest Green (50%)
Espresso (30%)
Beige (20%)

Background

House

Context

Advertising Campaign