Loro Piana 'Back to School' Fall 2026 Ad Campaign 2026

Description

Captured by photographer Sam Rock for Loro Piana's 'Back to School' Fall 2026 Ad Campaign, model Kim Woosang stands poised inside a classic interior at the Sorbonne in Paris. He wears an oversized grey tailored coat layered over a soft knit sweater and turtleneck, paired with matching pleated trousers and carrying a dark leather tote bag. Soft natural light streams from an adjacent window onto the pink-painted wall, wooden wainscoting, and wall-mounted coat pegs behind him.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Context

Advertising Campaign