McCann Paris, Agency / Creative,

Description

This commercial video for L'Oreal Magic Retouch features a dramatic bathroom setting with dark tiled walls and a checkerboard floor. Eva Longoria holds the instant root concealer spray alongside a woman with curly hair discovering grey roots in the mirror. The dramatic lighting and moody color palette highlight the transformation as the root touch-up spray provides a quick solution. The project, titled Magic Retouch Hallway, was produced with McCann Paris, Divine Studio, and FIRM.

Style

Horizontal, Commercial, Moody, Clean

Industries

Cosmetics

Color

Background

Bathroom

Context

TVC / TV Commercial