LORE, Agency / Creative,

Description

Promotional video for Adidas' 'Recode Running' series opens with the Adidas logo on a black background, followed by the series title and description. The video transitions to a night scene in a narrow urban alleyway. The voiceover discussing goals plays as the camera moves through the alley. The location is identified as Shanghai, China, followed by abstract visuals under a microscope and aerial footage of a densely packed residential area with a narrow canal running through it.