BrandClorox
ProjectStart Clean
Lord + Thomas NY, Post Production / VFX,
Associated creatives
Associated creatives
Tags
Description
A woman is seen drawing blue lines on a white wall with a marker, illustrating the concept of mess and the need for cleaning solutions. The drawing starts with simple lines and evolves into a complex, chaotic pattern, representing the challenges of dealing with messes. The woman, dressed casually in a white t-shirt and jeans, stands in a bright, minimalist indoor space, suggesting a photo studio. The camera captures the scene with a medium shot, focusing on the drawing and the woman's actions. The lighting is bright and even, emphasizing the clean, white environment, while the blue lines create a strong visual contrast. The overall mood is one of confronting chaos and seeking a solution.