LOLA MullenLowe, Agency / Creative,

Description

The video displays scenes from a boxer's preparation, fight, and post-fight routine. The boxer is seen applying Lynx body spray in a locker room with blue lockers. He then enters a boxing ring, where a fight takes place, resulting in one boxer getting knocked out. The video then transitions to a shower scene, where the boxer is cleaning off. The scenes show the intensity of the sport, interspersed with moments of personal care.