Mei Tao, New York

Description

This fashion campaign image for Loft's Summer 2026 collection was photographed by Mei Tao with makeup by Kaoru Okubo. The shot features a female model standing outdoors against a torn blue textured backdrop that reveals a sandy beach and ocean view in the distance. She wears a blue strapless top paired with light wash wide-leg denim jeans secured with a braided belt, complemented by layered necklaces and a bracelet. The composition is vertically oriented with natural lighting, capturing a relaxed and sunny coastal aesthetic.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Sandy Beach

Context

Advertising Campaign