Logo
IndustriesBrands
  • Home
  • ·Media
  • ·Loewe Paula's Ibiza Summer 2024 Tote Bag Campaign
BrandLoewe
ProjectPaula’s Ibiza Summer 2024 Ad Campaign
A lime green woven tote bag with the Loewe logo rests on top of a head of cauliflower inside a bright blue plastic shopping bag.

Loewe Paula’s Ibiza Summer 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Gray Sorrenti
Gray SorrentiPhotographer
Alison Oliver
Alison OliverModels
Kevin Abstract
Kevin AbstractModels
Taeyong
TaeyongModels
Yebba
YebbaModels
Young Miko
Young MikoModels
and 070 Shake
and 070 ShakeModels
Benjamin Bruno
Benjamin BrunoStylist
Farago Projects
Farago ProjectsProduction
Philipp Haemmerle
Philipp HaemmerleSet Designer
Krystal Klear
Krystal Klear

Tags

Description

This conceptual advertising campaign image for Loewe Paula's Ibiza Summer 2024 collection features a lime green, textured, woven tote bag as the central subject. The bag is positioned directly on top of a head of cauliflower, which is wrapped in a translucent, vibrant blue plastic shopping bag. The composition is set against a clean, stark white background. Bold, black serif typography reading 'LOEWE' is positioned at the top of the frame. The lighting is bright and even, emphasizing the contrasting textures of the woven fabric, the organic vegetable, and the crinkled plastic.

Style

Editorial, Commercial

Techniques

Studio strobe

Industries

Bags & Accessories