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  • ·Loewe Paula’s Ibiza Summer 2024 Campaign
BrandLoewe
ProjectPaula’s Ibiza Summer 2024 Ad Campaign
A man wearing a teddy bear print sweater and black culottes lies spread-eagle on a large, intricately patterned floral rug with a suede bag.

Loewe Paula’s Ibiza Summer 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Gray Sorrenti
Gray SorrentiPhotographer
Alison Oliver
Alison OliverModels
Kevin Abstract
Kevin AbstractModels
Taeyong
TaeyongModels
Yebba
YebbaModels
Young Miko
Young MikoModels
and 070 Shake
and 070 ShakeModels
Benjamin Bruno
Benjamin BrunoStylist
Farago Projects
Farago ProjectsProduction
Philipp Haemmerle
Philipp HaemmerleSet Designer
Krystal Klear
Krystal Klear

Tags

black man lying on rug

Description

A man with a beard is captured from above while lying in a spread-eagle pose on a large, decorative rug featuring ornate red and blue floral patterns on a light beige background. He is wearing a long-sleeved sweater decorated with a repeated teddy bear motif, paired with wide-leg black culottes and beige loafers. A tan suede bucket bag rests beside him on the rug. The image is framed with the Loewe brand name in bold typography at the top. The overall aesthetic is editorial and fashion-focused.

Style

Editorial, Lifestyle, Commercial

Techniques

Natural light

Industries

Luxury Fashion Houses