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  • ·Loewe Paula's Ibiza 2024 crochet shoulder bag campaign
BrandLoewe
ProjectPaula’s Ibiza Summer 2024 Ad Campaign
Loewe Paula's Ibiza 2024 crochet shoulder bag with diagonal lime green, tan, and navy stripes balanced on a green brussels sprout stalk.

Loewe Paula’s Ibiza Summer 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Gray Sorrenti
Gray SorrentiPhotographer
Alison Oliver
Alison OliverModels
Kevin Abstract
Kevin AbstractModels
Taeyong
TaeyongModels
Yebba
YebbaModels
Young Miko
Young MikoModels
and 070 Shake
and 070 ShakeModels
Benjamin Bruno
Benjamin BrunoStylist
Farago Projects
Farago ProjectsProduction
Philipp Haemmerle
Philipp HaemmerleSet Designer
Krystal Klear
Krystal Klear

Tags

crochet shoulder bag

Description

This high-fashion campaign image features a Loewe shoulder bag from the Paula's Ibiza 2024 collection. The bag is crafted from intricate crochet material, showcasing a distinct pattern of diagonal stripes in vibrant lime green, earthy tan, and deep navy blue. It is set against a clean, stark white background, creating a sharp contrast. Interestingly, the bag is balanced on top of a single vertical stalk of brussels sprouts, providing an unusual and surreal anchor for the product. The branding for Loewe is clearly visible at the top, along with campaign credit text. The composition is centered, highlighting the bag's structural design and textured craftsmanship.

Style

Editorial, Commercial, Surreal

Techniques

Studio strobe

Industries

Luxury Fashion Houses