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BrandLoewe
ProjectPaula’s Ibiza Summer 2024 Ad Campaign
Loewe Paula's Ibiza 2024 campaign image featuring a green beaded handbag stacked on a durian fruit and a greyish pumpkin against white.

Loewe Paula’s Ibiza Summer 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Gray Sorrenti
Gray SorrentiPhotographer
Alison Oliver
Alison OliverModels
Kevin Abstract
Kevin AbstractModels
Taeyong
TaeyongModels
Yebba
YebbaModels
Young Miko
Young MikoModels
and 070 Shake
and 070 ShakeModels
Benjamin Bruno
Benjamin BrunoStylist
Farago Projects
Farago ProjectsProduction
Philipp Haemmerle
Philipp HaemmerleSet Designer
Krystal Klear
Krystal Klear

Tags

Description

A surreal studio still-life captures the Loewe Paula's Ibiza 2024 campaign. At the top of the composition sits a bright green, intricately beaded handbag with a white scalloped trim and a gold-toned chain detail. Below the bag, a spiky durian fruit is balanced precisely atop a smooth, muted greyish-green pumpkin. The subjects are arranged in a vertical stack against a clean, stark white backdrop. Bold black branding for Loewe appears at the top, with campaign credits integrated into the upper corners.

Style

Commercial, Artistic

Techniques

Studio strobe

Industries

Bags & Accessories