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  • ·Loewe Paula's Ibiza 2024 Campaign Editorial
BrandLoewe
ProjectPaula’s Ibiza Summer 2024 Ad Campaign
A person with wavy dark hair sits on a chair, holding a geometric woven bag against a bright white studio background for a fashion campaign.

Loewe Paula’s Ibiza Summer 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Gray Sorrenti
Gray SorrentiPhotographer
Alison Oliver
Alison OliverModels
Kevin Abstract
Kevin AbstractModels
Taeyong
TaeyongModels
Yebba
YebbaModels
Young Miko
Young MikoModels
and 070 Shake
and 070 ShakeModels
Benjamin Bruno
Benjamin BrunoStylist
Farago Projects
Farago ProjectsProduction
Philipp Haemmerle
Philipp HaemmerleSet Designer
Krystal Klear
Krystal Klear

Tags

person seated

Description

A campaign portrait features a person with dark wavy hair sitting on a minimal chair against a stark white background. They wear a graphic blue short-sleeved top over a white long-sleeved shirt, paired with relaxed beige trousers and casual slip-on footwear. The central focus is a large, geometrically patterned woven tote bag held in their lap, featuring stripes in black, brown, and cream. The image includes the text 'LOEWE' at the top, along with campaign credit information for the Paula's Ibiza 2024 collection. The lighting is bright and even, typical of studio fashion photography. The person stares directly at the lens, creating a direct connection with the viewer.

Style

Editorial, Portrait, Commercial

Techniques

Studio strobe

Industries

Luxury Fashion Houses