Ryan Chappell, Movement Director,

Description

This striking commercial image for the Loewe x On Fall 2023 ad campaign was photographed by Thibaut Grevet, featuring set design by Ibby Njoya and choreography by Ryan Chappell. The composition captures a male figure dynamically suspended mid-air in a dramatic silhouette against a clean, neutral studio backdrop. The subject wears dark trousers paired with vibrant lime green athletic sneakers that provide a sharp contrast. Large white typography branding is integrated into the composition, framing the central action. The lighting emphasizes the strong graphical lines of the pose and the distinctive footwear.