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  • ·Loewe x On Fall 2023 Ad Campaign Silhouette Editorial
BrandLoewe x On
ProjectFall 2023 Ad Campaign
A silhouetted man captured in mid-air against a plain light backdrop wearing black trousers and bright neon yellow running shoes.

Ibby Njoya,

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Thibaut Grevet
Thibaut GrevetPhotographer
Yonghon Huh
Yonghon HuhTalent
Roy Kaneza
Roy KanezaTalent
Hortense de Gromard
Hortense de GromardTalent
Cindy Dos Reis
Cindy Dos ReisTalent
Stefan Crainic
Stefan CrainicTalent
Amna Al Qubaisi
Amna Al QubaisiTalent
and Liu Hong
and Liu HongTalent
Ryan Chappell
Ryan ChappellChoreographer
Karim Belghiran
Karim BelghiranHair
Erin Green
Erin GreenMakeup
Ibby Njoya
Ibby NjoyaSet Designer

Tags

man in mid-air

Description

A striking silhouette captures a man suspended in mid-air against a solid, light-toned studio background. The subject is wearing dark trousers and vibrant, lime-green athletic footwear. The lighting renders the figure as a dark, high-contrast shape, emphasizing the dynamic, airborne pose. Graphic white text elements are visible in the corners of the frame, identifying the collaborative project. The composition is clean and minimalist, focusing on the movement and the bold contrast of the footwear.

Style

Editorial, Commercial

Techniques

High-speed / freeze, Studio strobe

Industries

Footwear