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  • ·Loewe x On Fall 2023 Campaign dynamic athletic fashion
BrandLoewe x On
ProjectFall 2023 Ad Campaign
A person in a flowing white dress and bright purple sneakers leaps dynamically against a stark, high-contrast black and white checkered floor.

Loewe x On Fall 2023 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Thibaut Grevet
Thibaut GrevetPhotographer
Yonghon Huh
Yonghon HuhTalent
Roy Kaneza
Roy KanezaTalent
Hortense de Gromard
Hortense de GromardTalent
Cindy Dos Reis
Cindy Dos ReisTalent
Stefan Crainic
Stefan CrainicTalent
Amna Al Qubaisi
Amna Al QubaisiTalent
and Liu Hong
and Liu HongTalent
Ryan Chappell
Ryan ChappellChoreographer
Karim Belghiran
Karim BelghiranHair
Erin Green
Erin GreenMakeup
Ibby Njoya
Ibby NjoyaSet Designer

Tags

person leaping

Description

A person is captured in a dynamic, mid-air leaping motion, wearing a voluminous, structured white dress that flares out with movement. The subject wears vibrant purple performance sneakers with a chunky, textured sole. Their long hair is whipped across the frame, accentuating the sense of motion. The background consists of a stark, graphic black and white checkered pattern on the floor, set against a clean, off-white studio backdrop. The lighting is crisp, casting soft shadows that enhance the garment's architectural shape and the model's form.

Style

Commercial, Cinematic

Techniques

Studio strobe, Live-action Technique

Industries

Sportswear