BrandLoewe x On
ProjectFall 2023 Ad Campaign
Loewe x On Fall 2023 Ad Campaign 2023
Associated creatives
Tags
Description
A silhouette of a dancer is captured in a dynamic, mid-motion pose against a minimalist light beige studio background. The figure is shown from the torso up in deep shadow, while the lower body wears dark trousers and bright white technical running shoes. The dancer's arm is extended upward, creating a clean, expressive shape that contrasts sharply with the plain backdrop. High-contrast lighting emphasises the form of the body and the intricate texture of the trainers. The overall aesthetic is clean, athletic, and minimalist.
Style
Commercial, Vertical
Techniques
Natural light, Low-key / chiaroscuro
Industries
Sportswear