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Project50/50

Lobster Creative, Production,

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This is a Kingsmill bread commercial. The commercial starts with an African-American man in a kitchen who is eating a sandwich and holding a bag of Kingsmill 50/50 bread. A woman is shown using a cell phone. The man eats more of his sandwich. He says it tastes like white bread but also has whole grain. The scene transitions to a comedy-fantasy setting with shelves of bread in the background. A wizard, a knight in shining armor, and a woman in a chef's uniform are all present. The wizard says it's not magic, it's just really good baking. The knight eats a sandwich and says it is a yummy source of fiber.