Kingsmill
50/50
Brand
Project50/50
Date
Jan 2025
Description
Kingsmill leans into surreal storytelling for its 50/50 campaign, moving from a standard domestic kitchen into an unexpected, fantastical warehouse setting. The project uses humorous character interplay, featuring a wizard and a knight alongside bread-focused staff, to spotlight the product within a live-action commercial format. Developed by Lobster Creative, the production balances everyday settings with stylized, magical visual effects. The work relies on comedic timing and vibrant performances to maintain its tone as the narrative shifts between the mundane and the industrial.
Style
Humorous, Horizontal, Commercial, Warm
Industries
CPG / Packaged Food
Color
Forest Green
Jet Black
Background
Living Room
Context
TVC / TV Commercial
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