Kingsmill: 50/50
Brand
Date
Jan 2025
Description
Kingsmill delivers a lighthearted brand campaign for its 50/50 bread range, blending mundane domestic scenarios with surreal, high-fantasy elements. The narrative transitions from a quiet kitchen setting into a fantastical warehouse environment populated by knights and wizards. Produced by Lobster Creative, the commercial relies on humorous performances and character-driven comedy. The production employs a live-action technique paired with stylized VFX transitions to bridge the gap between everyday life and the production's whimsical industrial backdrop.
Style
Humorous, Horizontal, Commercial, Warm
Industries
Color
Forest Green
Jet Black
Background
Living Room
Context
TVC / TV Commercial
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