&why, Graphic Design,

Description

Graphic design asset created by &why for Living Stories Lab under the brand identity project. The composition features a smooth vertical color gradient blending soft white, pale pink, and gentle purple tones with subtle lighting shifts. In the lower-left section, distinct sans-serif typography displays the phrase collective storytelling, shaped by the audience in a deep magenta hue. The overall aesthetic is clean, minimalist, and digital.

Style

Artistic, Vertical, Pastel, Minimalist

Techniques

Typography, Vector

Color

Background

Gradient

Context

Brand Film / Corporate Video