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  • ·LiveOnNY I Need A Hero Campaign Video

Kelly Durcan, Agency / Creative,

Associated creatives

Tags

Description

This video project titled I Need A Hero, created for LiveOnNY, features a sequence of scenes highlighting patients in hospital settings and family members in domestic environments. The framing includes diverse individuals, such as an elderly woman in a hospital gown, an older man in a medical chair, a mother and child at home, and a supportive visitor by a bedside. The lighting is natural and soft, creating a calm and reflective tone across the various vignettes. Interiors include hospital rooms with medical equipment and cozy living spaces with windows. The narrative style is documentary-like and emotional, capturing poignant human experiences.

Style

Documentary, Horizontal, Clean

Techniques

Natural light

Industries

Public Awareness

Color

Navy (50%)
Pure White (50%)

Background

Medical Clinic

Context

Brand Film / Corporate Video