BrandGivenchy
ProjectWinter 2026 Ad Campaign

Givenchy Winter 2026 Ad Campaign 2026
Associated creatives
Tags
Description
Fashion model Liu Wen stands atop massive textured rock formations in an outdoor landscape for the Givenchy Winter 2026 advertising campaign shot by Juergen Teller. She is styled in an off-white draped high-neck top with patterned fabric paired with voluminous black wide-leg trousers. The composition employs direct, raw daylight lighting that emphasizes the rugged geological textures of the cliff face and rocky terrain. Prominent black Givenchy Paris typography anchors the lower white border of the vertical campaign layout.
Style
Vertical, Commercial, Earthy, Raw
Techniques
Hard Light
Industries
Luxury Fashion Houses
Color
Jet Black (50%)
Off-White (40%)
Background
Rocky Coast
Context
Advertising Campaign




