Brand
ProjectLiu-Jo Uomo F/W 2024

Ivan Bontchev,
Associated creatives
Tags
Description
This portrait from the Liu-Jo Uomo Fall/Winter 2024 campaign features model Patrick Nodanche photographed by Federico Sorrentino with styling by Ivan Bontchev. The subject stands against a clean studio gradient background, wearing a dark blue button-down shirt tucked into dark trousers secured with a black belt featuring a metallic buckle. He also wears thick black-rimmed glasses, adding a sharp, contemporary accent to the look. The lighting is soft and directional, highlighting the clean tailoring and deep blue tones of the shirt. The composition is a vertical, waist-up portrait emphasizing menswear styling.
Style
Vertical, Commercial, Monochrome, Clean
Techniques
Natural light
Industries
Menswear
Color
Navy (80%)
Jet Black (20%)
Background
Grey Seamless
Context
Advertising Campaign