Brand Identity 2023

Description

This graphic design piece for the Little Stories of You brand identity features elegant serif typography arranged dynamically around a running child and a small balloon illustration. Set against a clean cream-colored paper background, the composition balances narrative text with minimalist white space. The layout incorporates delicate text styling with words flowing naturally through the empty space to create an editorial feel. Ashley Simonetto designed the graphic elements, complemented by copywriting from Millie Lester on G.F Smith Colorplan paper. The minimal art direction emphasizes clean lines and sophisticated typography.

Style

Editorial, Horizontal, Clean, Minimalist

Techniques

Typography

Color

Background

Paper Texture

Context

Advertising Campaign