Brand
ProjectThe Reverse Shock Collar
Liquid Death The Reverse Shock Collar 2026
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Description
This comedic video project titled The Reverse Shock Collar was created by brand Liquid Death with advertising agency Tombras. The sequence features men wearing turquoise and black electronic collars around their necks, reacting with disbelief and humor to the device. A dog is also briefly featured wearing a matching collar in an office or indoor setting. Text overlays throughout the video introduce the product with bold graphic styling and comedic framing.