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Brand
Lincoln
ProjectThe Subversive Score - Case Study

Lincoln The Subversive Score - Case Study 2026

Associated creatives

Heavy Duty Projects
Heavy Duty ProjectsMusic / Sound

Tags

red suvsuvred carlincoln suvlincoln car

Description

This video case study for Lincoln explores a subversive advertising approach designed to connect with a younger audience. Created by Visie Admin with music and sound by Heavy Duty Projects, the video features dynamic footage of a red SUV driving along mountain highways interspersed with vignettes of individuals interacting with mobile technology. The project highlights a shift in marketing strategy, utilizing atmospheric lighting and deliberate pacing to engage viewers.