Ben Applebaum, Production,

Description

This commercial video for Lighthouse Gin titled It's A New Zealand Thing presents a narrative journey through the brand's New Zealand origins. The video features cinematic shots of coastal landscapes, a lighthouse overlooking the ocean, and scenes inside a distillery where a woman inspects copper stills and botanicals. Additional sequences show fresh lemons, botanical ingredients laid out on a table with handwritten labels, and sheep grazing in a green meadow by the sea. The lighting is warm and natural, creating an editorial aesthetic that highlights the craft and botanical ingredients of the gin.