Lighthouse Gin
It's A New Zealand Thing TVC
Aug 2026
Lighthouse Gin transports viewers to the rugged, serene landscapes of its origin with the It is A New Zealand Thing TVC, a campaign that masterfully blends premium brand storytelling with the sensory appeal of a perfectly crafted cocktail. Through a commercial lens, the production captures the essence of the alcoholic beverages sector by rooting the spirit in its natural environment, utilizing soft, natural light to highlight the brand's commitment to quality and place. The visual narrative centers on a meticulously styled bottle, framed by a dark wooden surface that grounds the composition. The inclusion of a chilled martini glass, a freshly sliced lemon twist, and a silver shaker suggests a refined drinking ritual that feels both accessible and aspirational. By integrating a softly blurred coastal backdrop, the creative team at Feast establishes a distinct sense of atmosphere that elevates the product above its competitors. Production efforts led by Ben Applebaum ensure that every element, from the woven basket of fresh citrus to the tactile texture of the greenery, feels purposeful and authentic. This spot leans into an organic, clean aesthetic, effectively communicating the brand's New Zealand heritage while maintaining the polished, high-end feel required for contemporary beverage advertising. The result is a cohesive and inviting piece of content that successfully marries the craft of gin-making with the evocative beauty of a windswept coastline.
Commercial
Natural light
Alcoholic Beverages, Food & Beverage
