ALTO, Agency / Creative,

Description

This commercial video for Life360 titled Fridge :30 Super Bowl, created by ALTO, features a dramatic and humorous kitchen scene. An upset woman with red hair kneels on a kitchen floor littered with spilled groceries next to a fallen refrigerator where a man is trapped underneath. She checks a smartphone displaying the Life360 location tracking app interface showing her daughter Maggie's location. The kitchen interior features dark tile backsplash, white cabinetry, and moody lighting.

Style

Humorous, Horizontal, Cinematic

Industries

Apps & Digital Platforms

Color

Background

Kitchen

Context

TVC / TV Commercial