Description

This video commercial for Life360 titled COAT follows a young boy navigating daily life while wearing a bright yellow puffer jacket. Scenes transition from tense domestic arguments between adults to school hallways and a schoolyard at sunset. The cinematography utilizes cinematic lighting and natural tones to emphasize the emotional narrative. The boy is shown interacting with his environment, including zipping up his yellow jacket at school lockers and sleeping in bed. Sound design by Cut Noise complements the dramatic atmosphere of the project.