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Brand
L’idee Woman
ProjectSummer 2024 Ad Campaign
Woman wearing a pleated pink mini dress with a large ruffled floral bodice walking through a garden

Eleven Australia, Hair,

Associated creatives

Catinella
CatinellaAgency
Cheyne Tillier-Daly
Cheyne Tillier-DalyDirector & Cinematographer
Jacqueline Giltrow
Jacqueline GiltrowPhotographer
Lucy Markovic & Samira Philipsen
Lucy Markovic & Samira PhilipsenModels
Eleven Australia
Eleven AustraliaHair
Brittany Mason
Brittany MasonMakeup
Villa Nemora
Villa NemoraLocation
Tuscany
TuscanyLocation

Tags

woman walking in gardenwoman in pink dresspink ruffled dresspleated pink dresspink mini dressruffled floral dresswomanpink dressruffled dress

Description

Captured by photographer Jacqueline Giltrow for L’idee Woman's Summer 2024 ad campaign, this vertical portrait features a model walking through a lush garden setting. The subject wears a striking pleated pink mini dress characterized by an oversized, sculptural ruffled floral bodice element. Tall cypress trees and a rustic stone wall frame the background behind blooming rose bushes in the foreground. Natural sunlight illuminates the scene, highlighting the texture of the pleated fabric and the surrounding foliage.