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  • ·L'idee Woman Summer 2024 Campaign Green Pleated Dress
BrandL’idee Woman
ProjectSummer 2024 Ad Campaign
A woman stands on a gravel path wearing a pleated dark green mini dress with long sweeping cape sleeves in a summer ad campaign.

L’idee Woman Summer 2024 Ad Campaign 2024

Associated creatives

Catinella
CatinellaAgency
Cheyne Tillier-Daly
Cheyne Tillier-DalyDirector & Cinematographer
Jacqueline Giltrow
Jacqueline GiltrowPhotographer
Lucy Markovic & Samira Philipsen
Lucy Markovic & Samira PhilipsenModels
Eleven Australia
Eleven AustraliaHair
Brittany Mason
Brittany MasonMakeup
Villa Nemora
Villa NemoraLocation
Tuscany
TuscanyLocation

Tags

woman wearing green pleated dress

Description

A woman stands centered on a gravel pathway during the L’idee Woman Summer 2024 campaign. She is wearing a short, intensely pleated dress in a deep forest green hue, featuring prominent, elongated cape sleeves that create dramatic movement. Her outfit is paired with simple black heeled pumps. The scene is illuminated by natural sunlight, casting long, rhythmic shadows across the ground from the flanking trees. The composition emphasizes the texture of the fabric against the rustic, natural environment.

Style

Lifestyle, Editorial

Techniques

Natural light

Industries

Luxury Fashion Houses