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  • ·L’idee Woman Summer 2024 Campaign Tiered Ruffle Dresses
BrandL’idee Woman
ProjectSummer 2024 Ad Campaign
Two models standing side-by-side wearing floor-length ribbed dresses with tiered ruffled hems, one in pale pink and one in black.

L’idee Woman Summer 2024 Ad Campaign 2024

Associated creatives

Catinella
CatinellaAgency
Cheyne Tillier-Daly
Cheyne Tillier-DalyDirector & Cinematographer
Jacqueline Giltrow
Jacqueline GiltrowPhotographer
Lucy Markovic & Samira Philipsen
Lucy Markovic & Samira PhilipsenModels
Eleven Australia
Eleven AustraliaHair
Brittany Mason
Brittany MasonMakeup
Villa Nemora
Villa NemoraLocation
Tuscany
TuscanyLocation

Tags

Description

Two individuals stand outdoors, positioned side-by-side, showcasing floor-length dresses from the L’idee Woman Summer 2024 collection. The garments feature a textured, vertically ribbed bodice that transitions into a dramatic, multi-layered tiered ruffled hem. One model wears a pale, soft pink dress, while the other wears an identical design in deep black. Both are styled with simple, black strappy high-heeled sandals. The setting appears to be a garden or stone courtyard with soft, natural dappled light falling on the subjects. The focus remains on the movement and texture of the layered ruffles at the base of the dresses.

Style

Lifestyle, Editorial

Techniques

Natural light

Industries

Luxury Fashion Houses