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Brand
ProjectLive Loose

Wild Island Films, Post Production / VFX,

Associated creatives

Tags

Description

This dynamic video commercial for Levi's titled Live Loose captures various models walking and interacting along New York City streets. The footage showcases relaxed streetwear styling featuring denim jeans, casual button-down shirts, and jackets against urban architectural backdrops including brownstone apartments and storefronts. Natural daylight and handheld camera movements lend an authentic, documentary feel to the city scenes. Post-production includes subtle color grading with warm tones and intermittent light leak effects.

Style

Horizontal, Cinematic, Clean, Nostalgic

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Navy (50%)
Pure White (30%)
Jet Black (20%)

Background

Street

Context

Advertising Campaign, TVC / TV Commercial