Brand
ProjectLive Loose
Wild Island Films, Post Production / VFX,
Associated creatives
Tags
Description
This dynamic video commercial for Levi's titled Live Loose captures various models walking and interacting along New York City streets. The footage showcases relaxed streetwear styling featuring denim jeans, casual button-down shirts, and jackets against urban architectural backdrops including brownstone apartments and storefronts. Natural daylight and handheld camera movements lend an authentic, documentary feel to the city scenes. Post-production includes subtle color grading with warm tones and intermittent light leak effects.
Style
Horizontal, Cinematic, Clean, Nostalgic
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Navy (50%)
Pure White (30%)
Jet Black (20%)
Background
Street
Context
Advertising Campaign, TVC / TV Commercial