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  • ·Levi's 501 Jeans campaign portrait by Lorenz Schmidl
Young Black man wearing blue denim shirt and jeans seated on a wooden chair against a blue studio background

Lorenz Schmidl, Photographer, New York

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Description

Photographer Lorenz Schmidl captures model Nile Winchester in a campaign portrait for Levi's 501 Jeans. The young Black man is seated on a dark wooden chair, wearing a light blue button-down denim shirt and matching blue denim jeans. White promotional text is overlaid across the center reading FIND YOURSELF IN 501 JEANS. The studio setting features a solid light blue backdrop and soft even lighting.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Navy (60%)
Nude / Sand (10%)
Chocolate (20%)

Background

Grey Seamless

Context

Advertising Campaign