Showpony,

Description

This cinematic video campaign titled Lets Get Better, produced by State Government Victoria with creative agency Showpony, highlights systemic issues in women's health. The footage moves across various intimate and professional environments, including a clinical consultation room, a living room with children playing, and a waiting area. Each sequence focuses on individual women experiencing moments of reflection or speaking about healthcare challenges. The visual style employs natural lighting and desaturated colour grading to create a grounded, contemplative tone.

Style

Horizontal, Cinematic, Desaturated, Warm

Techniques

Analogue / film, Natural light

Industries

Public Awareness

Color

Background

Living Room

Context

Advertising Campaign, TVC / TV Commercial