Let's Casino Brand Identity 2023

Description

An exterior street-level view shows a large corner billboard advertisement for Let S Casino wrapped around a low-rise brick building. The prominent outdoor installation features bright orange panels with bold serif typography stating Fun is beautiful, winning is gorgeous alongside surreal graphic illustrations in black and olive green. Additional brand text and app store availability badges appear on the lower portion of the signage. The surrounding urban setting includes traditional weathered brick masonry, closed loading bay doors, and multi-story residential buildings under a clear sky. Lighting is bright daylight with strong horizontal shadow lines cast across the brick facade.

Style

Horizontal, Commercial, Earthy, Graphic

Industries

Gambling

Color

Background

Street

Context

Out of Home (OOH)