LERMA/, Agency / Creative,

Description

This video features a red and blue semi-truck traveling down a rural highway with a giant red Salvation Army donation bucket in tow. The truck is driving towards the Dallas, Texas skyline, which is visible in the distance along with the Dallas Cowboy's AT&T stadium. The truck interior is shown with a driver with tattoos, wearing rings, and later joined by Post Malone in a cowboy hat. There is a bobble head of a football player on the dashboard next to a small Salvation Army bell with a red bow. The semi-truck also has chrome bull horns on the hood.