BrandThe Salvation Army
LERMA/, Agency / Creative,
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Description
In a brightly lit photo studio, Lainey Wilson, wearing a blue cowboy hat and shiny blue vest, stands center-frame with Dallas Cowboy Cheerleaders in the background. The cheerleaders, wearing their traditional blue and white uniforms with matching pom-poms and white boots, are smiling. Lainey Wilson is also smiling and is wearing a large silver belt buckle and a silver necklace. The setting is a photo studio with a polished floor and various lights and props, including a piano and cabinets, visible in the background. The image promotes the Salvation Army's Red Kettle Kickoff halftime show.