Leo Korea, Agency / Creative,

Description

This video is a campaign by McDonald's Korea to protect native crops at risk. The video shows different farming scenes, including tractors plowing fields, harvesting crops, and transporting crops. Also shown are shots of conveyor belts and boxes filled with produce. The mood is one of concern for the loss of native crops. The video features the McDonald's logo and branding throughout. The environment is primarily rural Korea, with fields and small towns.