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BrandP&G
Project#LikeAGirl

Leo Burnett Worldwide, Agency / Creative,

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Description

This video captures a studio shoot featuring a diverse group of models participating in exaggerated running motions. Set against a grey backdrop in an indoor photo studio, the scene is brightly lit with professional lighting equipment, casting few shadows. The models, including adult females and males, and one child, are asked to portray actions associated with a common stereotype. The camera captures various shots, including full body views and close-ups, emphasizing the movements and facial expressions of the models. The models are wearing casual clothing.