Leo Burnett UK, Agency / Creative,

Description

The commercial still begins with a close-up of two hands holding a matchbook as one of the hands lights a match. The flame then lights a white candle. The view shifts to the top-down perspective of a lit gas range. Pieces of raw steak are then placed on a griddle where a pat of butter is already melting. Seasoned butter is poured over the steak as it cooks. A spoon then cuts into a chocolate lava cake with a molten center, releasing its melted chocolate.