Leo Burnett UK, Agency / Creative,

Description

The video shows a series of scenes related to a McDonald's promotion. A red car with suitcases strapped to the roof is seen driving down a residential street; the interior of the car shows 3 kids in the back seats and their parents in the front. Later, the navigation system displays 'Rerouting' for a 'side mission'. Two young women are on a city bus, and outside a McDonald's banner hangs from a light pole. The women get off the bus and participate in a dancing game on the sidewalk in front of the bus. The video concludes with gamers seeing the 'Side Mission Accepted' notification on their phones and computers while they are gaming.