Leo Burnett Italy, Agency / Creative,

Description

This McDonald's commercial shows scenes from a market and then a finished chicken sandwich product called the McChicken Il Peperone. A man stands at a market table with red peppers in front of him. He is fair-skinned with a moustache and beard and wears a brown hat, vest, and blue shirt. There are peppers and other vegetables in the background. Hands reach out and take the peppers from him. Then, there is a shot of dried peppers and the different layers of a McChicken Il Peperone chicken sandwich that include a bun, bacon, chicken, lettuce, and peppers. Next, a close-up shot of the whole finished sandwich is shown with all of the ingredients piled up between the top and bottom bun.