Leo Burnett Italy, Agency / Creative,

Description

This McDonald's commercial focuses on the McChicken il Provolone burger. The commercial opens with a close-up of provolone cheese balls, tied with string. A vendor with a white cap smiles while holding a provolone cheese ball at an outdoor market stall. A person holds a bowl of capers. Sliced cheese and capers float in the air. An exploded view of the burger appears with a sesame bun, mayonnaise, a tomato slice, onion, a slice of provolone, a chicken patty, bacon, and the bottom bun. The finished burger is displayed.