Leo Burnett Italia, Agency / Creative,

Description

A young man sits outdoors, enjoying a McDonald's McCrunchy Chicken Bacon CBO burger. The man has short brown hair and is wearing a white and black athletic tank top. He's seated in front of a large, teal-colored graphic of the word "CRUNCH" in white letters. Beside him are two McDonald's paper bags with golden arches logo printed on them. The setting is outdoors, possibly a park or recreational area. In the background, there are trees and blurred figures of people playing basketball. Close-up shots of the burger highlight its components: a crispy chicken fillet, bacon, cheese, lettuce, and CBO sauce, all nestled within a soft bun. The word "FILETTO DI POLLO MC," "EXTRA CROCCANTE," "BACON," and "SALSA CBO" are superimposed near close-up shots of the burger.