Leo Burnett Europe, Agency / Creative,

Description

In a series of scenes, a red SUV with luggage on the roof rack drives through a suburban neighborhood. Inside, children sit in the back seat as the GPS reroutes the car. The vehicle is visually transformed into a video game, complete with a route map and the words "Side Mission Accepted." In another scene, two women exit a bus in a town square and dance on a video game interface. The words "I'm Lovin' It" appear on the screen. One person is seen playing a video game and interacting with the game on a phone. The visual mood is playful and energetic.