Leo Burnett, Dubai, Agency / Creative,

Description

This animated advertisement for McDonald's features a bright yellow background with stylized visuals. Initially, a silhouetted hand reaches up towards a package of French fries, encircled by other reaching hands, with the text 'Fights over Fries.' The scene transitions to 'Negotiations over McNuggets,' showing two silhouetted hands breaking a nugget. Next, a spoon is seen in a hand taking a scoop of McFlurry, followed by two hands trying to grab the ice cream from each other. The phrases 'We've all been there' and 'To save friendships, McDonald's presents' appear before introducing an app named 'Exchange Rate,' with the tagline 'The fairest way to trade what you have for what you crave.'