BrandSamsung
ProjectThis Is A Phone
Leo Burnett, Creative Agency,
Associated creatives
Associated creatives
Tags
Description
This is a promotional video showcasing various illustrations and photographs of smartphones. The video starts with a search engine animation, followed by a variety of phone images, ranging from simple black vector illustrations on colored backgrounds to blueprint designs, whiteboard sketches, and even neon signs. Some scenes include people using the phones, while others focus on abstract artistic representations. The color palette varies widely across scenes, with some featuring bright neons, while others are more muted and pastel. The video seems to highlight the idea of ubiquitous phone usage across art, design, and daily life.